“Creature whose appendages allow it to camouflage in masses of kelp”

Dad's pop, perhaps

Attempt, informally

One might be used to launch promotional materials

It's often set on the stove while cooking

That's not the whole story!

Fancy and then some

Like the eyes of an American coot

Be prepared to take a weight off someone's shoulders?

___ Howard, activist known as the "Mother of Pride"